Make Believe Melodies Logo

New Yoshino Yoshikawa: “Inventions And Cuties”

Cuteness can be as overpowering as any other feeling around, and few Japanese electronic producers understand that like Yoshino Yoshikawa. His sugar-blasted work takes cuddliness to its logical endpoint, without a hint of irony, resulting in music dripping with sweetness but never tipping over to sickliness. “Inventions And Cuties” is a relatively simple number — bouncy and full of handclaps, with syllables rather than words courtesy of guest singer Yura Mari, making for a rush that won’t leave you sick. Listen above.