New Kyary Pamyu Pamyu: “Mottai Night Land”

So this is music blog, and I rarely spend too much time talking about music videos because I prefer for Make Believe Melodies to focus on the sounds themselves. I’m positive I’ve broken this self-imposed rule before…but I won’t do it here, for the new Kyary Pamyu Pamyu single “Mottai Night Land” for two reasons:

1. I’m afraid I would write several thousand words about it.

2. I’m still trying to work out my thoughts on it besides – WHOA, this might be the most Kyary video Kyary has released yet.

You should watch it on loop like I am, and maybe read the Tumblr later, where I’ll think out.

Anyway…here’s an actual cut of Kyary’s latest single, “Mottai Night Land!” It is the least immediately thrilling single she’s released in 2013 – the three tracks that came before this one, though, were stone-cold pop killers though, so no shame in that – but over time it reveals some charms. Mainly, the vocals here are fun, Kyary stretching out syllables more than ever before. And hey, nice chorus. Overall, it is pretty straightforward playroom pop from Yasutaka Nakata…but I love that, so I’m on board, even if I’m not geeking out like the first time I heard “Invader Invader.”

And damn that video.