New tofubeats: “Keep On Lovin’ You”
This one’s taken a few plays to really wrangle with, but the latest single form tofubeats works when zooming in on the details. Taken as a whole “Keep On Lovin’ You” offers up some easy-going pop that imagines a best-case Maroon 5 circa turn of the century (OK, a far better comparison would be a group like SHE IS SUMMER, who create straightforward but catchy cuts touching on city pop that aren’t so obvious about it. This is actually pointing towards a greater trend, but more on that some other day). The best parts, though, come by zooming in to see tofubeats’ approach to putting something like this together. His vocals remain a nice splash of character — he’s fully embraced his digi-soaked singing, allowing himself to be the center rather than guest vocalists, which has been one of the biggest triumphs for tofubeats in recent years — while individual moments like his voice rippling off in the distance leave a mark. The guitar loops sound apt for summer, and when he lets those flutes come in after the first chorus, that’s some heavenly stuff. Listen above.