Make Believe Melodies Logo

New Chai: “Choose Go!”

Chai hasn’t sounded as direct at any point as they do on “Choose Go!” Not all of their songs delve into metaphor and clever fake outs, but more than most do, whether poking at the concept of “kawaii” in modern Japan or simply turning a love song into an ode about dumplings. “Choose Go!” though doesn’t mince words — it’s a song about chasing after the goals you want, complete with motivational passages about how even failure just leads to more chances to try, which is beautiful in its own way. This directness carries over to the sound, which features one of the more direct melodies and bouncy beats they’ve put down, knocked off balance letter in the song but ultimately staying together. It’s fitting for a song about persisting, that it always stays locked in, pushing along like the words demand. Listen above.